The basic strategies of activities |
The main strategies that should be basis for further action include the following:
• Strategy formation of action model due to the status of a micro-credit organization, development partner and donor relations, expanding the services package
• The strategy of deepening existing segments (" Group borrowers," «Individual entrepreneurs") and development of new segments («Enterprises», "Consumers ")
• Product creation and promotion strategies: management of three components – assortment (range), additional services and brand
• Positioning strategy of Micro Credit Fund - "Hamyori" as provider of loans among well-known organizations, but surpassing them on establishing acceptable interest rates and provide customers additional services that increase the value of credit products
• Competitive strategy or segment- adaptive setting of interest rates.
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